New Delhi, November 11, 2025 : Axis Max Life
Insurance Limited, formerly known as Max Life Insurance Company Limited
(“Axis Max Life”/“Company”), has launched the Axis Max Life BSE
500 Dividend Leaders 50 Index Fund (Fund SFIN:
ULIF03907/11/25BSEDIVLEAD104), a passively managed equity fund designed to
track the performance of India’s leading high-dividend-yield companies. The
fund will track the BSE 500 Dividend Leaders 50 Index, offering
customers access to a diversified portfolio of 50 companies with robust
dividend-paying track records across sectors such as energy, technology,
commodities, and financial services.
The new index fund is available through Axis Max
Life’s ULIP offerings – Axis Max Life Flexi Wealth
Advantage Plan (UIN: 104L121V04), Axis Max Life Smart Term with
Additional Returns ULIP (UIN: 104L128V01), and Axis Max Life
Online Savings Plan (UIN: 104L098V06), at a Net Asset Value (NAV) of
₹10 per unit during the New Fund Offer (NFO) period from November 10 to
November 20, 2025.
The Axis Max Life BSE 500 Dividend Leaders 50 Index
Fund identifies companies that have demonstrated consistent dividend
distributions and maintained strong cash flow visibility over the last decade.
By passively mirroring the index composition, the fund ensures transparency,
providing policyholders a disciplined way to participate in India’s dividend-rich
equity universe.
Sachin Bajaj, Executive Vice President and Chief
Investments Officer, Axis Max Life, said, “High-dividend-yielding
companies offer a compelling combination of stability and growth. By targeting
such companies, this fund aims to generate steady returns while capturing
growth potential in evolving market conditions. The Axis Max Life BSE 500
Dividend Leaders 50 Index Fund empowers customers to benefit from the
performance of financially resilient companies that consistently reward shareholders.
This fund strengthens our passive investment suite, enabling customers to
combine the potential of market-linked returns with the protection of life
cover, a proposition uniquely positioned for long-term wealth creation.”
The Axis Max Life BSE 500 Dividend Leaders 50 Index
Fund seeks to benefit from the performance of financially sound,
high-dividend-yield companies. The fund’s transparent, rules-based structure
makes it ideal for customers who value consistent, data-driven portfolio
construction.
The launch extends Axis Max Life’s portfolio of
factor-based passive funds, including the BSE 500 Value 50 Index Fund, Nifty
500 Multi-Factor 50 Index Fund, and Sustainable Wealth 50 Index Fund, offering
customers a robust, data-backed approach to diversified equity investing.
About Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis Max Life Insurance Limited, formerly known as Max
Life Insurance Company Ltd., is a Joint Venture between Max Financial Services
Limited (“MFSL”) and Axis Bank Limited. Axis Max Life offers comprehensive
protection and long-term savings life insurance solutions through its
multi-channel distribution, including agency and third-party distribution
partners. It has built its operations over two decades through a need-based
sales process, a customer-centric approach to engagement and service delivery
and trained human capital. As per annual audited financials for FY2024-25, Axis
Max Life has achieved a gross written premium of INR 33,223 Cr.
Axis Max Life has recently transitioned to a new
domain https://www.axismaxlife.com
as part of its rebranding exercise. This migration has no impact on existing
policyholders who will continue to receive all policy benefits and services as
earlier.
