Hyderabad, India, 24 January 2026 : Rainbow
Children’s Hospital & BirthRight, has announced the launch of the Rainbow
Shield Privilege Card, a comprehensive rewards and benefits program created to
support families from pre-pregnancy through toddlerhood.
The Rainbow Shield Privilege Card brings
healthcare, wellness, parenting support, and lifestyle privileges together
under a single card, simplifying the motherhood and early parenting journey.
Designed for today’s evolving family needs, the program enables seamless access
to trusted medical care, expert guidance, and exclusive benefits.
Members gain access to digital vaccination
tracking, priority appointment booking, expert consultations, and bundled
vaccination benefits, ensuring smooth er hospital visits and better
care planning. Reward points earned through healthcare services and partner
offerings can be redeemed for exclusive member privileges.
Extending support beyond clinical care, the program
offers access to a curated network of pregnancy, wellness, mental health,
fitness, parenting, and early learning experts, including thought leaders,
specialists, and child enrichment partners.
In addition, members unlock exclusive retail
privileges through Butterfly Essentials, including early access to curated
mother and baby products, subscription benefits, special pricing, and bundled
savings on everyday essentials.
Speaking on the launch, Mr Abrarali Dalal,
Chief Executive Officer, Rainbow Children’s Hospital, said, “The
Rainbow Shield Privilege Card is built on a simple belief that families should
not have to navigate fragmented services during one of the most important
phases of their lives. By integrating medical care, wellness support, and
parenting solutions into a single program, we are creating a more intuitive,
long-term relationship with families that extends beyond individual hospital
visits.”
Speaking on the launch, Dr Ramesh
Kancharla, Founding Chairman, Rainbow Children’s Hospital, said, “Becoming
a parent is a beautiful experience, but it also comes with uncertainty,
especially for today’s nuclear families who may not always have immediate
guidance. As caregivers, we see how deeply families depend on their doctors
during this phase. With Rainbow Shield, we wanted to create a protective
ecosystem that supports parents through the entire journey by connecting them
with trusted doctors, parenting experts, and wellness professionals, so every
decisin they make is backed by confidence.”
Highlighting the importance of continuity and
familiarity in care, Dr Pranathi Reddy, Clinical Director –
Obstetrics & Gynaecology, Rainbow Children’s Hospital, added, “Motherhood
and early parenting are deeply emotional journeys built on trust and
familiarity. Rainbow Shield brings together hospital care, wellness, and
essential support in a seamless manner, allowing families to move effortlessly
from one stage to another within a trusted environment. This continuity of care
ensures there is no insecurity about where to go next, making it a truly
comprehensive solution for families during one of the most important phases of
their lives.”
Enrolment for the Rainbow Shield Privilege Program
is available at Rainbow Children’s Hospital and Butterfly Essentials outlets.
Members receive priority access, exclusive pricing, and ongoing updates on
programs and partner offerings.
About Rainbow Children’s Hospital
Rainbow Children’s Medicare Limited is a leading
provider of child and maternal healthcare in India, operating a network of 22
hospitals, 5 clinics across the 9 cities in the country. With a presence in
Hyderabad, Bengaluru, Chennai, Delhi, Vijayawada, Visakhapatnam, Rajahmundry,
Warangal, and Guwahati, the group offers comprehensive services in paediatrics,
maternity, gynaecology, and fertility care, and has touched the lives of
millions of families through its quality and compassionate care.
Its flagship brand, Rainbow Children’s
Hospital (RCH), has been transforming paediatric healthcare for over 25
years with a strong focus on quality, outcomes, and child-centric care. RCH is
recognized for its extensive paediatric super specialties, advanced neonatal
and paediatric intensive care, multi-specialty paediatric services, and
quaternary care, including paediatric organ transplantation. Over the years,
RCH has treated ~8.5 lakh inpatients and over 1 crore outpatients, successfully
managed ~70,000 NICU discharges and ~80,000 PICU discharges, and performed more
than 60,000 paediatric surgeries and 2,500 paediatric cardiac surgeries.
The women’s healthcare division, BirthRight
by Rainbow, provides a full spectrum of perinatal and women’s health
services, including normal and high-risk obstetrics, multidisciplinary fetal
care, perinatal genetics, fertility treatments, and advanced gynaecology. With
~2 lakh deliveries and ~60,000 gynaecology surgeries to its credit, BirthRight
has established itself as a trusted name in women’s health. It is also home to
innovative initiatives such as a human milk bank and is supported by a
dedicated NICU team for specialized neonatal care during childbirth.
Under BirthRight Fertility, the group
offers advanced fertility services that combine technology with compassion,
helping couples on their journey to parenthood. With over 10,000 IVF cycles
completed, state-of-the-art facilities, and international recognition including
Joint Commission International (JCI) accreditation for its Kondapur unit,
BirthRight Fertility stands as a symbol of excellence and patient trust in
reproductive healthcare.
Please visit www.rainbowhospitals.in for
more information. You may also reach out to:
Media Contact:
Soumya P
Rainbow Children’s Hospital
Tel: +91- 9063107627
Email : soumya.p@rainbowhospitals.in
