In a startup ecosystem often driven by speed
over structure, Capt. Anuj represents a different kind of entrepreneur.
His journey is not defined by sudden pivots or overnight success, but by
methodical execution shaped by years of discipline, risk management, and
operational leadership. With nearly two decades of combined professional and
entrepreneurial experience, his career spans maritime operations, healthcare
platforms, technology services, financial consulting, and the evolving digital
gaming economy.
What distinguishes Capt. Anuj is not
just the diversity of sectors he has worked in, but the consistency with which
he has built, scaled, and monetized businesses across borders.
From Oceans
to Operations
Capt. Anuj began his professional life
in the Merchant Navy, serving in progressive operational and leadership roles
between 2007 and 2020. Working with global maritime organizations such as
Kuwait Oil Tanker Company and the National Shipping Company of Saudi Arabia, he
operated in environments where precision, accountability, and real-time
decision-making were non-negotiable.
These years at sea shaped his leadership
philosophy. Managing risk under pressure, executing complex operations, and
leading multicultural teams became second nature. This foundation would later
influence how he approached entrepreneurship, particularly in regulated
industries where failure is not an option.
Entering
Entrepreneurship Through Healthcare
In 2015, Capt. Anuj transitioned from
maritime operations to entrepreneurship by founding DrHelpDesk, a digital
healthcare platform that was ahead of its time. The company offered online
doctor consultations, lab test bookings, home healthcare services, and online
pharmacy access through strategic partnerships.
Under his leadership, the platform scaled
across 23 cities in India and raised approximately USD 1.2 million. In 2019,
the venture achieved a successful exit through a technology acquisition by
Malaysian investors, reinforcing his ability to build investor-ready, scalable
platforms.
A subsequent retail healthcare expansion
further demonstrated his understanding of hybrid digital and offline models.
Building
Consumer Platforms With Precision
Following the healthcare exit,
Capt. Anuj launched PetCare.in in 2019, an end-to-end pet care platform
covering veterinary services, grooming, home visits, and pet e-commerce. The
venture raised close to USD 0.3 million and addressed a fragmented but
fast-growing consumer segment with a structured, service-driven model.
Across both ventures, a clear pattern
emerged. Capt. Anuj focused on solving operational inefficiencies,
building scalable systems, and aligning early with capital and exit strategy.
Becoming a
Strategic Financial Advisor
Beyond founding companies, Capt. Anuj
evolved into a trusted financial consultant for startups and growth-stage
businesses. Through One Path Consulting, he has advised more than 80 companies,
participated in over 1,000 investor meetings, and helped raise approximately
USD 10 million across ventures.
His work includes successfully closing USD
0.5 million for Grener Holdings in Morocco and leading advanced fundraising
discussions for a publicly listed Canadian company in the critical foundation
metals sector. His expertise spans capital structuring, fundraising strategy, investor
relations, and cross-border operations.
A
Calculated Entry Into Technology and Digital Gaming
Today, Capt. Anuj is focused on
technology-driven businesses, including platforms aligned with the rapidly
expanding digital gaming industry. His approach treats digital gaming not just
as entertainment, but as a complex digital economy requiring secure
infrastructure, regulatory awareness, and scalable architecture.
This philosophy is reflected in Zeliee.com, a
global IT and digital solutions company operating across Morocco, Hungary,
India, and Singapore. While the brand continues to grow independently,
Capt. Anuj’s role is anchored in strategic direction, global expansion, and
ecosystem building.
Leadership
Beyond Hype
Unlike many founders who chase visibility,
Capt. Anuj is known for staying execution-focused. His background has
trained him to prioritize systems over shortcuts and sustainability over hype.
Whether navigating oceans or global markets, his decisions reflect discipline,
patience, and long-term thinking.
As industries like technology, finance, and
digital gaming continue to converge, Capt. Anuj’s journey stands as a case
study in how structured leadership and operational depth can create enduring
impact.
For professional inquiries and
collaborations, Capt. Anuj can be reached at anujrathoure@zeliee.com
