For a long time, cats have
been fed food that is readily available, affordable, familiar – but not
necessarily food that reflects what they truly need. As cat parenting evolves
and awareness around feline health deepens, this gap between convenience and correct
nutrition has become increasingly clear. Meowsi by Heads Up For Tails (HUFT)
enters the category with the intent to challenge long-standing norms and raise
the standard of cat nutrition in India.
At its core, Meowsi is built on a simple
but often overlooked truth: cats are obligate carnivores and instinct-led
animals. This is not a preference, it is a biological fact that is deeply tied
to their anatomy. Yet, modern feeding habits for pet cats often overlook
it.
Re-thinking “healthy” cat food
What cats eat cannot be separated
from how they are built, how their ancestors and close cousins hunt, how they
digest food and how they derive nutrition from it. Any attempt to define
good cat food must begin there.
“We asked ourselves a
fundamental question before even thinking of creating our own cat food: What
does a cat’s body actually need to function at its best? The answer shapes every
recipe. Every formulation in the Meowsi range is meat-first, with all essential
vitamins, minerals, and taurine added in just the right amount. It is carefully
balanced to serve as complete meals for cats. Not just to satisfy hunger, but
to support long-term health, vitality, and wellbeing.” – Samarth Narang, CEO,
HUFT
The growth and opportunity
nobody can ignore
The global pet food industry is
undergoing a transformation, and cats are at the forefront of it. Valued at
over $37 billion in 2024, the market is expected to grow to nearly USD 50
billion by 2033 (Source: IMARC Group – Global Cat Food Market
Statistics 2025–2023), reflecting steady and sustained demand.
Even India’s relationship with
cats is changing. An estimated 2.44 million households now have cats as family
pets (Source: Dogster, 14 India Pet Ownership Statistics to Know in
2026). The Indian cat food market, valued at approximately $115 million in
2024 is projected to grow by 13% by 2030.
“This growth is not just about
numbers. It reflects a deeper shift in the cat parent mindset – from feeding
out of habit to feeding with understanding, from generic choices to nutrition
that acknowledges cats as complex, biologically unique creatures. Consumers are
actively asking for health-focused formulations to become the norm, not a
luxury. Meowsi enters this moment not as a reaction to demand, but as a
response to responsibility. It’s about doing the right thing consistently, even
when it’s harder.” – Samarth Narang, CEO, HUFT
Trust built over time
Trust, especially in nutrition,
is built slowly. HUFT brings over 18 years of research-led pet care experience,
an in-house team of nutrition experts, and a foundation rooted in transparency,
quality, and long-term outcomes instead of quick wins—which naturally resonated
with Indian cat parents.
“Switching to Meowsi changed
how my cat eats and feels,” says Pallavi, a long-time HUFT customer. “Her coat improved, her
digestion stabilised, and most importantly, she actually looks forward to
mealtimes. It finally feels like I’m feeding her what she’s meant to eat.”
Mia, another cat parent
adds, “Finding the best food for cats felt overwhelming until Meowsi.
The clarity, the quality, the intent – it all feels considered, not
commercial.”
A range built for real life
Meowsi offers a thoughtfully
developed range of complete meals for cats, including wet food for different
life stages, texture and meat preferences, lifestyles and nutritional needs.
From chicken, tuna and salmon to shrimp, duck and quail egg, variety worth food
rotation for cats is not a dream anymore. With options starting at ₹99, Meowsi
makes instinct-first feline nutrition accessible without compromising on
quality.
Leading with understanding
Meowsi is not trying to redefine
cats. Cats already know who they are. It is redefining how cat parents nourish
them with respect for their anatomy, trust in science, and the humility to let
instinct lead the way.
Explore the Meowsi range at
www.huft.com or at 100+ HUFT Stores across India.
