India,
February 3 : WishCare has unveiled its Head to Toe
Sunscreen range with creator,director, singer, entrepreneur Sejal Kumar as the
face of its latest campaign, spotlighting sun protection designed for the
realities of today’s multifaceted lives.
Rooted
in a simple yet powerful idea, that sun care should keep pace with everyday
ambition rather than complicate it, the collaboration brings together
WishCare’s science backed innovation and Sejal’s lifestyle ethos, marked by
fluid transitions between roles and environments. The campaign underscores that
protection from UV exposure has become an integral part of daily life, whether
during commutes, outdoor moments or creative pursuits, and should feel as
effortless as the life it protects
SPF
Protection That Moves With You
WishCare’s
Head to Toe Sunscreen range is designed for consistent daily use across
different settings and sun exposed areas of the body. The range offers
effective coverage that feels light, non greasy and easy to incorporate into
everyday routines, making protection intuitive rather than intrusive and is
tested for InVivo SPF50 Protection .
The
range consists of Niacinamide Oil Balance Fluid Sunscreen for Face, Sunscreen
Body Lotion for Body and Ceramide Lip Balm SPF50 for Lips, each of it to be
multifunctional in its own way.
The
Head to Toe Sunscreen line is created with performance and simplicity in mind,
aimed at individuals whose days are defined by movement, transitions and
overlapping responsibilities rather than pauses.
A
Modern Face for Modern Sun Care
Sejal
Kumar was a natural choice to front the campaign, for what she represents. As a
Digital creator, singer, actor and producer she reflects a generation that
refuses to be limited to a single identity. Her ability to navigate multiple
roles mirrors the adaptability that WishCare seeks to champion through its
products.
Her
presence lends authenticity and relatability to the campaign, reinforcing the
idea that self care products should support evolving lifestyles without
demanding rigid routines.
Shot
on the streets of Gurgaon, the campaign follows Sejal Kumar doing her
multifunctional routine: hustling in the morning, running errands, travelling
and juggling amongst her different roles. Her ability to navigate multiple
roles mirrors the adaptability that WishCare seeks to champion through its
products.
Her
presence lends authenticity and relatability to the campaign, reinforcing the
idea that self care products should support evolving lifestyles without
demanding rigid routines.
About
WishCare
WishCare
is an Indian, multifunctional & efficacy driven premium beauty brand,
co-founded in 2020 by Stuti Kothari, Ankit Kothari, and Ayush Kothari. In FY25,
the brand recorded ₹200 crore in revenue, achieving 10X growth in just two
years with an annual run rate (ARR) of ₹300 crore. Today, WishCare serves over
5 million customers across India.
