Mumbai, April 29, 2026 : Renowned Mumbai-based commercial
photographer Ketaki Nikam, founder of Piccturemint, has shared the remarkable
behind-the-scenes story of how a last-minute assignment became the most
successful campaign in Tirumala Designers’ history, a powerful testament to her
signature ability to transform brand narratives through creative vision and technical
excellence.
When Tirumala Designers’ campaign landed on her desk with
just 2-3 days to go, the project was already in crisis: the original
photographer had stepped away, leaving the agency in a tight spot. The agency
briefed Ketaki with pre-decided shots and a tight timeline that left little
room for redesigns. True to her professional ethos, she delivered the required
creative exactly as directed. But midway through the shoot, inspiration struck.
“I got some shot in mind,” Ketaki recalls. “I told the
agency person, ‘I have an idea. Can I try it? If you like it, great; otherwise
we continue with the original plan.’” They gave her the green light. She
repositioned the model, crafted dramatic lighting, and added a striking
dripping effect. One click later, the image that would become the campaign’s
hero shot was born.
The result was extraordinary. That single photograph was
rolled out across more than 150 hoardings in Mumbai and became the central
visual for Tirumala’s entire campaign. It was printed on shopping bags, carry
bags, coffee mugs, and promotional merchandise; instantly turning the campaign
into a city-wide sensation. To this day, it remains Tirumala Designers’ biggest
and most impactful campaign.
“Photography is more than capturing images, it’s about
creating a brand’s soul,” says Ketaki Nikam. “With Piccturemint, we strive to
elevate every client’s story, making it unforgettable. The Tirumala campaign
was a perfect example of how one creative spark, even under pressure, can
redefine a brand’s visual identity.”
A Sophia Polytechnic alumnus with a foundation in Commercial
Arts and specialisation in analogue and digital photography, Ketaki Nikam has
spent over 15 years (celebrated in late 2025) reshaping brand identities across
fashion, food, lifestyle, corporate, jewellery, automotive, and architectural
sectors. Her client roster includes Tata Croma, celebrity chefs such as Sanjeev
Kapoor, Ranveer Brar, Harpal Singh Sokhi and Amrita Raichand, fashion labels
like Vita Moderna and Kalki Fashion, as well as high-profile projects including
the 2024 inauguration shoot for Prime Minister Narendra Modi and performances
at the Bollywood Music Project.
Through Piccturemint; her full-service production house
specialising in commercial photography, ad films, and brand films, Ketaki
continues to deliver end-to-end visual storytelling that blends aesthetic
precision with authentic emotional resonance. The Tirumala success story is yet
another milestone in her journey of turning challenges into iconic brand moments.
Ketaki Nikam is available for interviews and new brand
collaborations.
About Piccturemint
Piccturemint is a Mumbai-based production house founded by
award-winning commercial photographer Ketaki Nikam. Specialising in high-impact
advertising photography, brand films, corporate films, and visual campaigns,
Piccturemint helps established and emerging brands craft unforgettable visual
narratives that drive real business impact.
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