Gurugram : BMW India announced the launch
of its latest advertisement campaign, ‘DRIVE YOUR MATCH’, a strategic evolution
of its communication approach that elevates the idea of choice into one of
discovery, recognition, and self-expression. The new campaign focuses on how
customers connect with the brand, positioning every BMW not as a mass-market
option, but as a precise match to an individual’s personality, aspirations, and
lifestyle.
Mr. Vitesh Barar, Director, Marketing, BMW India, said, “BMW has
always stood for progressive luxury, driving pleasure and individuality. With
DRIVE YOUR MATCH, we elevate the conversation from owning a car to recognising
a reflection of who you are. This campaign celebrates the deep, personal
connection our customers share with the brand, while showcasing the versatility
of our portfolio in a way that remains distinctly premium. In India, where
aspirations are deeply personal and evolving, ‘DRIVE YOUR MATCH’ reinforces BMW
as the perfect partner in every individual journey.”
Building on the brand route ‘For Every You, there’s a BMW’, the
new advertisement campaign sharpens the narrative by moving from literal
accessibility to meaningful alignment. DRIVE YOUR MATCH reframes versatility as
premium precision, where finding the right BMW is not about selection, but
recognition. At the heart of the campaign is a powerful insight: customers
don’t choose a BMW, they recognise the one that reflects who they are. Through
the lens of matchmaking, BMW becomes a natural extension of identity, where
every interaction with the brand is a joyful moment waiting to be discovered.
The campaign leads with exclusivity and self-actualisation, while seamlessly
showcasing the breadth of BMW’s products, services, and experiences.
The campaign serves as a unifying communication platform that
brings together BMW’s complete portfolio in India, with a confident,
call-to-action driven tone. It reinforces the brand’s premium aspiration while
celebrating individuality, ensuring consistency across touchpoints and campaigns
through mid-2026.
With DRIVE YOUR MATCH, BMW India continues to strengthen its
brand aspiration, transforming versatility into a statement of precision, and
every BMW into a moment of recognition waiting to be driven.
Top of Form
If you have any queries, please contact:
BMW Group India
Richa Sharma, Press and Corporate Affairs
Cell: +91 99100 22148; Email: Richa.Sharma@bmw.in
Satchit Gayakwad, Press and Corporate Affairs
Cell: +91 95607 25900; Email: Satchit.Gayakwad@bmw.in
Internet: www.bmw.in
Facebook: https://www.facebook.com/bmwindia
YouTube: https://www.youtube.com/user/bmwindia
Instagram: https://www.instagram.com/bmwindia_official
