27th
January, Dhanbad : Maithan Steel, one of the most trusted names
in the Indian steel industry, marked its 25 successful years with the Jashn-E-Maithan
2026 dealers’ meet, celebrating a journey of steady growth, reliability, and
strong partnerships. Founded in 2001, the company began operations with a
sponge iron manufacturing unit producing approximately 60,000 tonnes per annum.
Over the years, Maithan Steel expanded its footprint and diversified into TMT
bar manufacturing in 2012. Today, the company operates as a 5,00,000 tonne
integrated steel plant, supported by advanced manufacturing processes and
strict quality controls. With a presence across 25 States and Union
Territories, Maithan Steel is backed by 250+ institutional buyers, a network of
2,500+ channel partners, and the trust of over 25,00,000 individual home
builders and consumers. The company has also generated direct and indirect
employment for more than 25,000 individuals.
As
Maithan Steel celebrated this milestone, the company also outlined its future
growth plans. It had ongoing expansion projects across sponge iron, ferro
alloys, and allied segments, aimed at strengthening its manufacturing
capabilities. The company has received environmental clearance for a 9,00,000
tonne steel plant, with construction expected to commence during the 2027–28
period, reinforcing its long-term vision of sustainable growth and its
commitment to meeting India’s rising infrastructure demands.
To
commemorate 25 years of operations, Maithan Steel hosted Jashn-E-Maithan 2026
in Dhanbad, bringing together over 1000 stakeholders from across the country.
The celebration featured a blend of entertainment, brand engagements, and key
announcements that reflected the brand’s journey of strength and trust. Brand
ambassador The Great Khali played a central role in the event, reinforcing the
brand’s powerful message, “Strong Matlab Maithan Steel,” and
highlighting the shared values of strength, resilience, and reliability.
A
major highlight of the event was an international wrestling showcase organised
under Maithan Mania, symbolising the strength that defines the brand. The
wrestling segment culminated in the announcement of a highly anticipated
international match following an open challenge issued by international
wrestler Parker Boudreaux. Known for his aggressive style and global presence
across wrestling platforms in the United States, Japan, and other international
circuits, Boudreaux’s challenge added a global dimension and excitement to
Maithan Steel’s 25-year celebrations.
As
part of the milestone year, Maithan Steel also announced the launch of two new
television commercials scheduled for January 2026. The brand adopted a fresh,
humour-led approach to storytelling while staying rooted in its core message of
strength and trust. The upcoming films featured The Great Khali alongside
Vikram Kochhar and Chandan Prabhakar, whose chemistry and comic timing brought
a light-hearted yet impactful narrative to life. Both films creatively blended
comedy with the message of “Strong Matlab Maithan,” reinforcing that Maithan
Steel is a brand consumers could rely on, backed by “Khali’s Guarantee.” Each
film explored everyday situations where strength, reliability, and trust took
centre stage, making the brand’s proposition more relatable and entertaining.
Reflecting
on the journey, Mr. Madhur Agarwalla, Director said, “Completing
25 years is a moment of immense pride for us. This journey has been built on
trust—of our dealers, partners, vendors and customers. As we move forward, we
remain committed to strengthening our capabilities and contributing to India’s
growth with even stronger steel.”
Speaking
on the occasion, Mr. Kaushal Agarwalla, Director said, “This
milestone reflects the trust and partnerships that have helped Maithan Steel
grow stronger year after year. Our celebrations and upcoming campaigns are a
tribute to the people who have believed in us and stood by the brand.”
As
Maithan Steel entered its next phase of growth, the company reaffirmed its
focus on expansion, innovation, and long-term sustainability, continuing its
commitment to building stronger foundations for generations to come.
Brand
Ambassador – The Great Khali
Maithan
Steel’s association with The Great Khali reflected the brand’s philosophy of
strength, resilience, and authenticity. A former WWE World Heavyweight
Champion, Khali had represented India on the global wrestling stage and later
returned to contribute to the sport through his Continental Wrestling Academy,
where he trained professional wrestlers now competing internationally. His
association with Maithan Steel went beyond endorsement, as he personally used
Maithan Steel products for constructing his home and dhabas, reinforcing his
trust in the brand’s quality.
International
Wrestler – Parker Boudreaux
International
wrestler Parker Boudreaux from the United States gained attention during the
celebrations after issuing an open challenge to The Great Khali. Known for his
aggressive wrestling style, Boudreaux had competed across global platforms
including Japan and Vietnam, and had previously wrestled in WWE’s NXT under the
ring name Harland. According to his claims, he had remained undefeated for the
past two years, setting the stage for a highly anticipated international
face-off announced during the event.
