●Purchase
handcrafted gold jewellery at exclusive, reduced gold rates
● Customers can save approximately ₹1455 off per
gram for 22KT and ₹1292 off per gram for 18KT hallmarked gold
● Offer valid till
15th August 2025 across
all showrooms and online
Mumbai,
28 July 2025 : Tyaani Jewellery by Karan
Johar, one of India’s leading jewellery brands, ushers in the festive season
with the launch of its biggest-ever Assured Gold Offer, giving customers a rare
opportunity to buy handcrafted fine jewellery at significantly reduced gold
rates compared to the rising market prices.
Valid till 15th
August 2025, this limited-period offer allows buyers to shop at exclusive
prices and enjoy unmatched savings. The offer is available at the following
rates:
Gold Type |
Market Price |
Tyaani Offer |
Savings |
22KT |
INR 9255/gm |
INR 7800/gm |
~15.7% |
18KT |
INR 7592/gm |
INR 6300/gm |
~17% |
With gold prices
witnessing a surge of nearly 10% every few months, this offer gives customers a
timely advantage. Buyers can lock in prices at nearly ₹1455 off per gram for
22KT and ₹1292 off per gram for 18KT gold.
The brand forecasts
and plans their festive season offerings much in advance, enabling them to pass
on the benefit to their valuable customers. With a commitment to offering
genuine value to its customers, Tyaani consciously chooses not to hedge its
gold with banks. This business approach allows the brand to pass on the
original procurement and manufacturing costs directly to its customers. This
strategy ensures significant cost benefits for Tyaani’s loyal customers and new
buyers.
After receiving an
overwhelming response to a similar initiative last year, Tyaani brings back
this festive benefit while staying true to its vision of making luxury more
accessible. This offer is only applicable on syndicate uncut diamond or Polki
jewellery.
Tyaani’s latest
collection offers a wide range of handcrafted fine jewellery designed for
everyday wear, special occasions, and everything in between. The brand
continues to blend legacy craftsmanship with modern silhouettes that appeal to
today’s generation rooted in authenticity, individuality, and purpose.
Speaking on the
offer, Karan Johar, Founder, Tyaani Jewellery:
“At
Tyaani, we believe jewellery is not just an accessory but it’s a story, a
celebration, an heirloom in the making. With Tyaani’s Assured Gold Offer, we
want to make these stories more accessible by offering real value without
compromising on craftsmanship or authenticity. It’s our way of sharing the
festive joy with every customer who chooses to celebrate with Tyaani.”
This initiative
reflects Tyaani’s customer-first approach that is rooted in pricing clarity,
fair value, and a conscious effort to simplify the fine jewellery buying
experience for today’s discerning and value-aware shopper.
The offer is
available across all its showrooms nationwide and online www.tyaani.com.
Tyaani
Jewellery by Karan Johar
Spearheaded by the
creative genius of Karan Johar, Tyaani is a leading jewellery brand founded 6
years ago. The brand came to life with the vision to introduce Indian
audiences, for the first time ever, to a curation of handcrafted fine jewellery
that’s as affordable as it is magnificent. The brand is currently present in
eight cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Lucknow,
Chandigarh, and Ahmedabad and is poised for aggressive expansion with several
new store launches planned in the near future. The brand takes great pride in
their authentic designs and craftsmanship, offering a wide range of fine
jewellery in gold, uncut and cut diamonds.