April
2026, INDIA – Rareism marks its seventh year as a
reflection of sustained design thinking rather than a singular moment in time.
From The House of Rare, the brand has evolved steadily, guided by an instinct
for fluidity, restraint, and an understanding of the modern woman that goes
beyond seasonal narratives. Over the years, Rareism has established a distinct
design language, one defined by emphasis on wearability without compromise. It
is this consistency of intent that continues to shape the brand, allowing it to
remain relevant while never being transient.
The
Rareism Wardrobe, Seven years on
Rareism
continues to champion a philosophy rooted in ease, expression, and quiet
confidence. Designed for the free-spirited woman who values substance over
show, the brand reimagines relaxed sophistication through silhouettes that move
with purpose, colours that speak without excess, and craftsmanship that stands
the test of time.
From
boardrooms to coastal escapes, from everyday essentials to elevated occasions,
Rareism has consistently offered versatility without compromise. Its design
universe draws from a spectrum of moods – earthy tones, softened neutrals,
expressive hues, and timeless monochromes – all coming together to create
pieces that feel personal, intuitive, and enduring.
As
Rareism steps into its seventh year, it continues to evolve with its community
of women who wear their stories unapologetically, shaping the brand as much as
the brand shapes them. This milestone is not just a celebration of time, but of
a shared journey built on authenticity, creativity, and quiet conviction.
“Looking
back, Rareism has been a journey of constant evolution, not just as a brand,
but in understanding the women we design for. Every step has been about
refining that relationship and staying true to a certain sense of ease and
individuality.” – Akshika Poddar, Co-founder, The House of
Rare & Rareism
With
a presence across 200+ stores and a growing digital footprint, The House of
Rare invites its community to continue doing what it has always done best –
wear their story, entirely on their own terms.
About
The House of Rare
Established
in 2015 under the Radhamani Textiles umbrella, led by Mr. Manish Poddar
(Chairman, Radhamani Textiles); Mrs. Akshika Poddar (Managing Director,
Radhamani Textiles). The House of Rare has bloomed into a multifaceted fashion
powerhouse. Housing both Rareism, the womenswear line that embraces
contemporary design for the modern woman, and Rare Rabbit, the menswear
brand celebrated for defying traditional masculinity through its clothing. Both
brands have a thriving E-Commerce presence, establishing themselves as leading
forces in the representation of Western fashion within the Indian market.
Boasting over 1100+
retail touchpoints across Exclusive Brand Stores, Large Format Retail, and
Multi-Brand outlet, The House of Rare remains firmly committed to its core
principles, driving its continued growth and success. In 2024, the House of
Rare launched Rare Ones, a kidswear line catering to boys aged 04-14,
and Rare’Z by Rare Rabbit – a footwear line that carries forward the
brand’s contemporary aesthetic into footwear, combining sleek design, refined
craftsmanship, and everyday versatility.
In
2025, the House of Rare launched a cultural platform called RareFore. It celebrates
India’s creative spirit through culture, music, food, art, and storytelling –
spotlighting those who stay true to their craft. Rooted in detail and emotion,
RareFore offers layered experiences that honor the depth of Indian heritage as
it travels across the country.
