The luxury housing
landscape in NCR is undergoing a major transformation as affluent homebuyers
increasingly shift towards low density communities that prioritise privacy,
exclusivity, wellness, and curated lifestyle experiences over conventional high
rise density.
Ravi
Saund, Founding Director, Emperium Group said
“The definition of
luxury has evolved significantly in recent years, with modern buyers seeking
sustainability, emotionally enriching environments, open spaces, and
community-focused living rather than simply large residential towers and
crowded developments.”
This shift is visible
across the Dwarka Expressway corridor, which has rapidly emerged as one of
NCR’s most promising luxury real estate destinations. According to recent
market reports, Gurugram recorded over ₹24,120 crore worth of residential sales
in the ₹10 crore plus category, overtaking Mumbai as India’s fastest growing
ultra luxury residential market. The trend reflects growing demand among
affluent buyers for larger homes, premium ecosystems, and future ready
residential communities.
Industry studies
further indicate that India’s luxury housing segment is expected to maintain
strong momentum throughout 2026, driven by rising HNI wealth, infrastructure
growth, and increasing demand for premium residential developments. Analysts
have noted that buyers are increasingly prioritising privacy, wellness-led
planning, sustainability, and hospitality-inspired experiences while evaluating
luxury homes.
The growing preference
for low-density residential formats is also being influenced by changing
post-pandemic lifestyles. Homebuyers today are increasingly conscious about
mental wellness, healthier surroundings, air quality, and larger open spaces.
As a result, projects with fewer residences, expansive layouts, and lower
resident-to-amenity ratios are witnessing stronger demand among affluent
families and investors.
Responding to this
evolving market trend is Emperium Titan, a lifestyle crafted for Titans. The
ultra premium residential development is located in Sector 88A on Dwarka
Expressway. Designed as a low density luxury community
with only 74, 3BHK fully air conditioned residences, the project has been
conceptualised to deliver a more private and refined lifestyle experience. The
development combines spacious planning, wellness-oriented amenities,
hospitality inspired infrastructure, and a club 360 to offer a modern ultra
premium lifestyle aligned with evolving buyer aspirations.
The project has further
strengthened its premium positioning through its prestigious IGBC Platinum
Certification, reflecting its commitment towards sustainable and
environmentally responsible development. Sustainability and wellness have
emerged as important differentiators within NCR’s luxury & ultra premium
housing segment as buyers increasingly seek future-ready and environmentally
conscious homes.
The credibility of the
development is further reinforced by the strong market presence and execution
track record of Emperium Group. The company has steadily emerged as one of
Haryana’s most trusted real estate developers with a growing portfolio of
residential communities focused on quality construction and 100% before time
delivery.
Over the years,
Emperium Group has received multiple recognitions that reflect its growing
credibility and industry presence. The company has been honoured with the ET
Real Estate Award for ‘Iconic Project of the Year’, the Jewels of Haryana
Award, the Jagran Achievers Award for Excellence in Real Estate, and more.
Speaking about changing
luxury housing preferences, Ravi Saund added “Emperium Group stated
that today’s potential buyer is increasingly prioritising privacy, wellness,
exclusivity, and meaningful everyday experiences. The spokesperson added that
low density living is steadily becoming one of the defining aspirations among
affluent homebuyers seeking a balanced and
elevated
urban lifestyle and that the company remains fully committed to delivering a
360 degree living experience that offers a complete legacy worthy lifestyle.”
Recent reports by
Knight Frank India and JLL India highlight Dwarka Expressway as one of NCR’s
most rapidly evolving luxury residential corridors, witnessing strong demand
from buyers seeking elevated, low-density, and lifestyle-driven communities.
